Branding & Graphics
The launch of Siemens Healthineers’ new brand was designed to be both innovative and thought-provoking, with the goal of setting the company apart in the competitive healthcare space. This rebranding effort aimed to communicate a fresh perspective while staying true to Siemens' legacy of excellence.
The visual and graphic style was carefully crafted using elements drawn from the company’s logo. The "petrol" teal color, representing the Siemens family, and "healthy orange", symbolizing the new "Healthineers" name, were prominently featured in the design. This color scheme created a strong visual identity that tied everything together.
To make the brand relatable to all audiences—whether patients, clinicians, or lab professionals—we used neutral facial expressions in the imagery. These faces represent anyone connected to Siemens Healthineers products and services. Custom graphic overlays were applied to reflect different product lines, services, technologies, and disease states, creating a versatile and dynamic visual language that ties back to the company’s core mission.