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Atellica Portfolio

The Atellica Solution Portfolio is a groundbreaking suite of diagnostic instruments designed to help health systems manage costs while expanding their lab capabilities. With its innovative technologies, the Atellica Solution amplifies your lab's efficiency and impact, no matter the size or location of your health system. By embracing this portfolio, you’re not just adopting new technology—you’re setting the new standard in diagnostic testing.

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To effectively communicate the comprehensive capabilities of the Atellica Solution family, we developed a single video that tells the complete story of the portfolio. Since we couldn’t bring all the instruments together in one location, we utilized CGI models and dynamic animation to visually represent the various components. The video also incorporated live-action footage from our library, showcasing the intricate inner workings of the instruments. This combination of animation and live video elements created a compelling and visually engaging story, making it a powerful tool in presentations to customers and prospects.

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