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AACC Tradeshow

For the American Association for Clinical Chemistry (AACC) event, I played a key role in the development of the overall creative theme, working closely with Siemens Healthineers’ leadership, marketing team, and the event group to ensure a cohesive and impactful presence at the event. This was a several-month project that involved detailed collaboration across teams to refine the messaging, booth design, and content strategy.
I spearheaded the creation of the booth's visual identity, ensuring that the design and digital assets aligned with Siemens Healthineers’ brand standards while enhancing the attendee experience.

 

My team and I were responsible for producing a range of graphics and digital content used throughout the booth, including interactive displays, signage, and product visuals, and other collateral. Given the high visibility and engagement of the booth, it was crucial that these assets were not only visually compelling but also strategically designed to support sales interactions and drive key messaging. Throughout the project, we focused on creating a seamless flow between physical and digital elements, ensuring the booth
captured attention, facilitated conversations, and showcased Siemens Healthineers' diagnostics products and services effectively.

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