Transforming Complex Housing Finance into a Compelling Story

Affordable housing is one of the most complex sectors in commercial real estate, requiring expertise across finance, public policy, tax credits, real estate, and community development. Ice Miller needed a publication that would clearly communicate the depth of its integrated Housing Affordability practice while making highly technical information accessible to prospective clients and partners.

Working within the firm's brand standards, I developed a 16-page overview that blended editorial design, infographics, data visualization, and project storytelling into a cohesive narrative. The result transformed dense legal and financial content into a polished marketing piece that highlights the firm's experience, capabilities, and measurable impact across affordable housing and community development initiatives.