Creating an Immersive Tradeshow Experience

For the American Association for Clinical Chemistry (AACC) conference, I helped lead the creative strategy and visual direction for Siemens Healthineers' flagship exhibit. Working closely with executive leadership, marketing, and event teams, we developed a cohesive experience that aligned booth design, messaging, and digital content around a unified theme.

My team created the booth's visual identity along with interactive displays, large-format graphics, product content, and supporting collateral. Every element was designed to strengthen the brand, support customer conversations, and showcase Siemens Healthineers' diagnostics portfolio through a seamless, engaging experience.