Opening a Sales Meeting with Humor

To open the Optum Health Annual Sales Meeting, we created Optum-isms, a humorous video inspired by real stories from the sales organization. The goal was to entertain while addressing common challenges in a relatable and memorable way.

Featuring Optum employees as the cast, the skit poked fun at navigating a large product portfolio, working across the UnitedHealth Group organization, overlapping customer meetings, and the need for more concise sales messaging. The result was an engaging opening session that energized the audience while reinforcing key business messages through humor.