Launching a Global Sales Training Experience

To support the global launch of the Atellica® Solution, we developed an immersive training experience for laboratory diagnostics sales teams in North America and Europe. Two four-day events combined product education, hands-on training, and strategic messaging to prepare teams for a successful market launch.

Built around the creative theme "Drive," the experience unified every touchpoint, from environmental graphics and presentations to event messaging, music, and a custom mobile app. The result was a highly engaging launch program that equipped sales teams with the confidence and knowledge to introduce the platform worldwide.