Connecting Healthcare to Everyday Life

UnitedHealthcare partnered with John Deere to encourage employees to make informed healthcare decisions during benefits enrollment. The creative strategy centered on a simple idea: spend less time worrying about healthcare and more time enjoying the outdoors.

Through a targeted direct mail and email campaign, we combined clear messaging with lifestyle-focused imagery to simplify complex benefit choices and motivate action. By connecting healthcare decisions to what mattered most to employees, the campaign delivered a more personal and engaging enrollment experience.