To promote Healthcare Savings Accounts (HSAs) and their long-term financial benefits, we created a dynamic animation for Optum Bank. The animation highlighted how opening an HSA can secure future financial wellness by offering a tax-advantaged way to save and invest while covering healthcare expenses. We emphasized the flexibility and growth potential of HSAs as a key tool in long-term financial planning.
By breaking down complex financial concepts into clear, easy-to-understand visuals, the animation guided viewers through the enrollment process and the ongoing benefits of an HSA. It simplified how an HSA could support both immediate healthcare needs and long-term financial security, making the process accessible and actionable for potential customers.
The animation effectively reached individuals unfamiliar with HSAs, driving awareness and encouraging them to see the value of enrolling. As a result, HSA enrollment saw a significant increase shortly after the video’s release, demonstrating the effectiveness of the clear, engaging messaging in prompting viewers to take action toward their financial wellness.
