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Siemens Healthineers logo on office building

Siemens Healthineers

Mammomat Truck

A fleet of trucks containing various products travel the country for company events as well as customer visits and training sessions. This specific truck focuses on women’s health and mammography equipment. Many women avoid mammogram tests because of the embarrassment and uncomfortable equipment. The truck contains the new Mammomat Revelation mammogram testing device as well as other educational materials.

 

The design of this instrument improved the testing experience. The imagery chosen for the outside of the truck
was meant to be joyful and to represent women of all nationalities in order to have them feel confident about scheduling a mammogram with their doctor. As the truck travels around the country it becomes a rolling billboard advertisement for Siemens Healthineers as well as the importance of breast care awareness and testing.

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