Heritage Campaign
Did you know...in Finland, more coffee is consumed than anywhere else in the world, that it has been ranked the #1 happiest country for the past several years, that more heavy metal bands have been started in Finland than anywhere else, and much more. To continue the branding recognition in North America, we developed a set of ads to establish M-Files as global leader in information management while connecting directly to our Finnish heritage.
These ads are casual in tone, highlight interesting and relatable topics, and reinforce our unique solution. They are intended to be eye-catching and set us apart from the competition. This campaign was promoted in leading North American publications such as Accounting Today, Financial Times, Spotify, and others, to drive brand awareness.



