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Optum logo on office building

Optum Health

Global Growth Conference

To create some excitement around the opening session of the Optum Health annual sales meeting this year we created a video story called “Optum-isms” that focused on the challenges that the sales-teams encounter. The goal was to add a comic element and we built several different segments after hearing actual stories from sales executives. The actors were sales team members who volunteered to participate. The audience loved it.

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