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Optum logo on office building

Optum Health

Behavioral Health

Mental health is a very sensitive topic and to address the stigma and provide assistance to customers, we built a campaign with the messaging that someone realizes they need but needs to know what to do next. The simple question of “Now What?” became the main headline on all materials. This message and visual could apply to the person in need or their loved ones who are caring for them. The visuals with the person facing away from the camera were chosen specifically to avoid faces and focus on the setting and messaging. A variety of materials were designed including a; poster, flyer, email, brochure, and digital elements.

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