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Siemens Healthineers

Atellica Portfolio

The new Atellica Solution portfolio is a family of instruments created to streamline various aspects of diagnostic testing for hospitals and reference labs. The client wanted a single video that would provide details and a story of the entire family. Since we didn’t have every instrument in the same laboratory to create a live seamless video, we built CGI models and various animation segments. In addition to these segments, we were able to include some live feature video elements from our library that showed close-ups and the inner workings of the various instruments. This helped complete the overall story and was successful when presenting to customers and prospects.

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